Buyology: Truth and Lies About Why We Buy
Revealing the hidden forces shaping what truly drives your decisions
About This Book
Unlock the fascinating science that shapes every buying decision you make, often without your awareness. Journey through groundbreaking discoveries in neuromarketing, learning how your brain's hidden patterns, emotional triggers, and subconscious rituals control what you remember, crave, and choose—whether it's a soda, a smartphone, or a political candidate. Armed with vivid stories—from cutting-edge brain scans to real-world marketing flops and triumphs—this narrative gives you the insider’s view on how marketers tap into your deepest instincts. Transform how you understand yourself as a consumer and take control of your own habits, attention, and brand loyalties.About the Author
Martin Lindstrom is a globally acclaimed branding expert whose hands-on research and creative strategies have transformed household-name brands across continents. With a career that began in advertising at age twelve and has taken him to boardrooms from Tokyo to New York, he is known for his relentless curiosity, storytelling flair, and deep commitment to ethical persuasion. Bringing together the latest in neuroscience and real-life insights from the worlds of marketing and psychology, Lindstrom's unique approach reveals what really makes consumers tick. His books and presentations have inspired leaders and learners worldwide to rethink their relationship with brands, habits, and the stories we tell ourselves.
Biggest Takeaway
Expect to gain the confidence to recognize and resist manipulative marketing tactics, sharpen your decision-making, and build awareness of the emotional and psychological drivers behind your habits. You'll develop practical strategies for defending your attention, managing cravings, and turning unconscious purchasing patterns into empowering choices. By mastering these insights, you'll be able to engineer beneficial routines, make smarter financial decisions, and better understand how brands shape your daily life, relationships, and even your identity.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Most Warnings Don’t Work—and Can Even Fuel Bad Habits
Exposing the Marketing Myth: When Product Placement Fails Hard
Your Brain’s Secret Copycat: How Mirror Neurons Shape What You Buy and Who You Become
The Invisible Persuaders: Subliminal Messages Are Everywhere (and Yes, They Work)
How Rituals and Superstitions Give Brands Unbreakable Power in Your Life
The Surprising Power of Identity: When Brands Feel Like Belief Systems
Somatic Markers: The Brain’s Snap Judgments That Steer Every Decision
The Secret Link Between Your Senses and Lasting Habits (It’s Not Just What You See)
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