This is Marketing: You Can't Be Seen Until You Learn To See

Transform your influence by understanding why traditional marketing fails and discover the hidden path to real change

Seth Godin

9 Key Insights

About This Book

Step into a radically human approach to making ideas spread and lives better. This guide takes you far beyond tired advertising tricks or social media hacks, showing you how to become truly indispensable to the communities you touch. You’ll learn to recognize the invisible ways people make decisions, see the dream-state behind what people buy, and learn exactly why small, focused actions can change a culture. Drawing on vivid examples, you'll uncover the secrets of building trust, shaping identity, and creating stories that people want to share. Whether you’re leading a business, building a cause, or just want messages that matter, these insights will change not just how you market, but how you connect.

About the Author

The guidance in this work comes from an experienced marketer who has spent decades experimenting and learning alongside some of the biggest names in branding, storytelling, and advocacy. Known for a career building billion-dollar companies, launching powerful charitable efforts, and leading teams through both hard-won failures and trailblazing breakthroughs, their voice blends real-world grit with a genuine drive for positive change. This unique background makes every lesson not just theoretical but battle-tested—delivered with warmth, humility, and a deep respect for the craft of connection.

Biggest Takeaway

You will gain clear strategies to build loyalty, foster behavioral change, and move from shouting in the crowded marketplace to actually being heard by the right people. Expect tangible improvements in your ability to influence without manipulation, use empathy to design irresistible offerings, and communicate in ways that embed your work deeply into the stories people tell themselves. You'll also be able to identify and serve your most valuable audience, find the hidden levers of trust, and reliably create products, services, or messages that change hearts and habits.