Focus by Sacrificing—Less Is More in Building Influence

Jared always juggled three side hustles while working his main job, convinced that more opportunities meant more security. But evenings blurred into stress, and income didn't rise as hoped. Finally, he decided to cut loose the lowest-paying hustle, even though the idea felt like a setback at first. Within weeks, his focus sharpened. He refreshed his skills in his main field, landed a standout project, and got glowing reviews he never received while stretched thin.

His close friend, Maria, managed a youth sports league that tried to offer every sport under the sun, but coordination was a nightmare and attendance lagged. She took a leap—dropping half the activities, then pouring energy into just basketball and soccer. Suddenly, sign-ups soared and the mood on the field became fun again. Saying no finally made room for real yes’s.

Behavioral economics refers to 'opportunity costs'—what you miss if you don't focus. Neuroscience suggests switching costs and divided attention steadily reduce creativity and impact. Ironically, reducing your scope often multiplies both satisfaction and measurable outcomes.

Pick something to let go of, even if it feels uncomfortable at first—be it a habit, a responsibility, or a product line. Tell those affected with clear reasons and an invitation to get excited about what will now get the love and attention it deserves. Over the next month, keep an eye out for increased energy or breakthroughs where your real focus now lies. You might be surprised by how much more you gain when you have the courage to let something go.