Why Only the Boldest Moves Matter—The Law of Singularity

In a crowded fitness industry, one gym tried offering a dozen classes and updating gear quarterly—none made a splash. A competitor, noticing everyone’s focus on volume, instead launched the city’s only '30-minute intense burn' program, stripped down to basics. The initial risk seemed high, but in six months, headlines shouted about their revolutionary sessions, and sign-ups tripled.

In a local government office famously slow to adapt, an energetic new director realized small reforms didn’t engage staff or citizens. Instead, she consolidated programs and rallied all resources behind a public-facing transparency dashboard. Suddenly, community trust surged and a flurry of positive press followed.

Inspired by strategies in military theory, these leaders uncovered the 'line of least expectation.' In behavioral science, this bold focus maximizes attention, energy, and differentiation—key for breaks in habit and market share alike.

Look at every recent improvement you’ve made, and be brutally honest about what has and hasn’t made a lasting difference. Dare yourself to think bigger—what’s the one shakeup your group, brand, or workflow truly needs? Ignore marginal tweaks for a while, and focus team energy on that single bold change, no matter how daunting. Even if you hesitate at first, remember nothing worth noticing comes from playing it safe. Line up support, make your move, and watch for signs your boldness is already getting people’s attention.