The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Discover how challenging the most common business instincts can unlock leadership, focus, and sustainable brand success
About This Book
Unlock the core principles that separate merely good marketing from truly game-changing leadership. By learning the real rules that shape how people choose brands, you’ll see why being first beats being better, why line extension can quietly undermine success, and why perceptions—rather than products—rule the marketplace. With vivid examples and practical takeaways, this guide will challenge your assumptions, sharpen your instincts, and reveal hidden pitfalls. The result? You’ll make decisions that don’t just grow your brand, but sustain its relevance, impact, and profitability for years to come.About the Author
Al Ries and Jack Trout are internationally recognized experts in branding and marketing strategy, credited with revolutionizing the way the world thinks about positioning. With decades of executive consultancy experience for household-name companies across the globe, their work has been featured in top business outlets and has shaped the thinking of leaders from Fortune 500 firms to lean startups. Their engaging teaching style and ability to distill complex ideas have made them trusted advisors and bestselling authors.
Biggest Takeaway
Applying these insights, you’ll become radically clearer about how to position your brand for long-term leadership, and more confident in making hard but effective strategic choices. You’ll avoid the traps of chasing trends, diluting your message, or fighting battles that can’t be won. Instead, you’ll attract loyal fans, build a lasting reputation, and drive growth through consistent, focused marketing. You’ll also gain the courage to say no—sacrificing breadth for depth—while outmaneuvering competitors stuck in outdated habits.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Being the First in a Category Trumps Being the Best
Why Perception, Not Product Quality, Determines Your Success
Why Narrow Focus and Owning One Word Unlock Lasting Influence
Understanding Why 'More' Leads to Less—The Dangers of Line Extension
Turning Weakness Into Strength—The Counterintuitive Power of Candor
Why Only the Boldest Moves Matter—The Law of Singularity
Focus by Sacrificing—Less Is More in Building Influence
Long-Term Results Often Oppose Short-Term Gains—See the Law of Perspective
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