How Google Works
Rethink rules, hire rebels, and build teams that outpace change
About This Book
Step inside the engine room of one of the world's most innovative companies and learn how you can harness the power of disruptive thinking, unconventional management, and relentless curiosity to transform your own teams and projects. Through real stories and pragmatic principles drawn from the leaders who scaled Google, discover what it takes not just to survive rapid change, but to thrive and spark lasting impact. Uncover actionable insights for attracting top talent, building a magnetic culture, and making bold decisions—even when the path is uncertain. This isn’t old-school business advice; it’s an invitation to master the art of leading, innovating, and reinventing in a world that never stands still.About the Author
Eric Schmidt, former CEO and Executive Chairman of Google, transformed the company into a global powerhouse by combining technical depth with visionary leadership. Jonathan Rosenberg, Google’s former SVP of Products, led the development of market-defining products like Gmail, Chrome, and Android. Together, they draw on decades of hands-on experience scaling teams, navigating disruption, and mentoring leaders at every level. Their advice is pragmatic and actionable, forged by the lessons of building one of the world's most admired companies.
Biggest Takeaway
By putting these lessons into practice, readers can expect to create a more energized and effective workplace, make faster and smarter decisions, and consistently attract and retain high-impact contributors. You'll develop the courage to set audacious goals, foster open and creative cultures, and respond to change with confidence rather than fear. Whether you lead a start-up, established company, or creative project, these tools will help you outpace competition, avoid organizational complacency, and unlock remarkable results through empowered teams and continuous innovation.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Your Plan Is Always Wrong And What To Do About It
How The 'Smart Creative' Mindset Can Transform Any Team
Why Culture Eats Strategy—And How To Build One That Lasts
Managing For Speed—Why Small, Crowded, Messy Teams Build Better Products
Master The Meritocracy—How To Fight HiPPOs And Obligate Dissent
Set Audacious, Nearly Impossible Goals—And Celebrate Failing Forward
Hire For Trajectory, Not Just Experience—How To Spot Learning Animals
The Counterintuitive Power Of Open Platforms And Default Sharing
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