To Sell is Human: The Surprising Truth About Moving Others
Why Moving Others Is Your Unseen Superpower in Work, Life, and Beyond
About This Book
Unlock the science and art of influencing others—not just in business, but in every corner of your life. Modern work and relationships hinge on your ability to move people, whether you're asking for help, pitching your ideas, guiding your kids, or collaborating with a team. With fresh research, vivid stories, and practical tips, this guide replaces outdated views of selling with a new framework: Attunement, Buoyancy, and Clarity. Readers discover why persuasion is everyone’s job now, how to thrive amid rejection, and how to spark motivation from within. By embracing these tools, you'll unlock new levels of personal and collective success.About the Author
Daniel H. Pink is an internationally recognized author known for translating groundbreaking research in psychology, business, and behavioral science into practical strategies for everyday life. With bestsellers like 'Drive' and 'A Whole New Mind,' Pink has helped millions rethink how they approach motivation, innovation, and achievement. His approachable style and curiosity make complex ideas engaging and accessible. Pink’s work draws on both scientific studies and real-world stories from education, healthcare, business, and more, making his insights relevant whether you’re leading a team, running a classroom, or simply trying to make your way in a fast-changing world.
Biggest Takeaway
You will learn to reframe your daily interactions as opportunities to influence and serve, not just sell. Readers can expect to develop sharper listening skills, build trust and rapport in relationships, bounce back quickly from setbacks, and clarify goals or problems for themselves and others. Practical exercises nurture resilience, confidence, and creativity. You'll become more effective at pitching ideas, motivating teams and students, and turning rejection into a path for growth. Ultimately, these skills build stronger connections, better problem-solving, and more satisfying outcomes in both personal and professional life.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Everyone Is in Sales Now—Even If You Never Sell Anything
From Manipulation to Service—Why Selling Now Means Making It Personal and Purposeful
Why the Old 'Always Be Closing' Is Dead—Meet Attunement, Buoyancy, and Clarity
How Perspective-Taking Outsmarts Raw Empathy and Why Ambiverts Win at Influence
Resilient 'Buoyancy': Bouncing Back When You Swim in an Ocean of Rejection
Find Hidden Problems Before Jumping to Fixes—The Power of Creative 'Problem Finding'
How to Pitch Ideas So They Stick— Six Science-Backed Messaging Formats Anyone Can Use
Improv Techniques Boost Persuasion—Why 'Yes, And', Radical Listening, and Making Others Look Good Works Everywhere
Transform Transactions Into Service—'Upserving', Emotional Signage, and Servant Leadership in Action
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