Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
How Putting Your Customer at the Center of the Story Turns Marketing From a Cost Into a Breakthrough Growth Strategy
About This Book
Unlock the secrets of powerful, persuasive communication that makes your message stick in the minds of every listener. Discover how to throw out the old, company-centered marketing playbook and replace it with a proven, story-driven framework that places your customer — not your brand — as the hero. Through vivid examples and step-by-step guidance, you’ll learn how to transform confusion and noise into clarity and connection, ensuring your words actually lead to sales, loyalty, and lasting impact. Equip yourself and your team with tools to cut through market clutter and inspire action in ways you never imagined possible.About the Author
Donald Miller is a renowned leader in business communication, best known for helping thousands of brands clarify their message and ignite business growth using the StoryBrand method. With decades of writing and storytelling experience—including bestselling books and a successful marketing agency—he has become an authority on making complex ideas simple and practical. Miller has personally guided companies ranging from innovative startups to global giants, always emphasizing the power of empathy, clarity, and actionable frameworks. He’s passionate about empowering leaders and teams to communicate with purpose, confidence, and measurable results.
Biggest Takeaway
By applying these insights, readers can expect to radically improve the clarity and effectiveness of their communication, whether they’re selling products, pitching ideas, or inspiring their team. You’ll develop simple, compelling statements that instantly make people listen, learn how to present yourself as a trustworthy guide instead of just another competitor, and master the art of motivating action through clear calls and concrete plans. Expect sharper teamwork, higher sales, and a sense of purpose as your brand messaging finally resonates and drives real-world results.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Clear and Simple Messaging Leaves Complex Marketing in the Dust
How Story-Driven Communication Hacks the Human Brain
Putting the Customer, Not Yourself, at the Heart of Your Message Wins Every Time
Multi-Layered Problems: Why Customers Really Buy Solutions to Internal Frustrations
Why Overcomplicating Kills Sales—and How to Fix It in Seconds
Making Failure Part of Your Story Sells More Than Promising Only Success
Why a Simple, Step-by-Step Plan Empowers People to Commit
How Transitional and Direct Calls to Action Drive Results—If You’re Bold Enough to Use Them
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