Onward: How Starbucks Fought for Its Life without Losing Its Soul
How a Bold Return and Relentless Conviction Transformed Starbucks from the Inside Out
About This Book
Discover the transformative journey behind a global icon as you witness how a leader reignited passion, values, and lasting growth within a struggling business. Unpack powerful lessons on resilience, culture, and courageous decision-making—all drawn from real, hard-won experience. This engaging narrative travels from small, passionate beginnings to worldwide reinvention, emphasizing the human side of business at every step. By delving into personal stories, actionable strategies, and insightful reflections, you’ll learn to foster authentic connections, inspire teams, and drive meaningful, sustainable change—whether you’re leading a team, shaping your own success, or simply looking for fresh ways to bring your best self forward.About the Author
Howard Schultz has spent decades as a pioneering entrepreneur, CEO, and advocate for values-driven business. Rising from humble beginnings in Brooklyn, he built Starbucks into a worldwide powerhouse—transforming the very idea of what a coffee company could be. Schultz is renowned for his hands-on leadership during turbulent times, his advocacy for social responsibility, and his gift for crafting memorable customer experiences. His journey—from ambitious marketer to visionary CEO—anchors every lesson in real-world credibility and hard-earned wisdom, making his insights especially relevant for today’s aspiring leaders and change-makers.
Biggest Takeaway
You’ll gain a clear, actionable roadmap for overcoming setbacks, reigniting motivation, and leading with authenticity—whether at work, home, or in your community. Expect to strengthen your leadership skills, navigate crises with conviction, and foster environments where people thrive. Applying these insights, you’ll better balance profit with purpose, make tough choices with confidence, and cultivate relationships that drive both personal satisfaction and measurable results. Ultimately, you’ll walk away more resilient, more connected, and better equipped to turn challenges into opportunities for lasting impact.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
When Growth Masks Weakness: Why Great Results Can Hide Dangerous Cracks
Purposeful Sacrifice: Why Tough Decisions Build Real Trust and Loyalty
Culture is Built in Small Moments: The Unexpected Power of Routines and Rituals
Emotional Connection is Your Greatest Asset: How Loyalty Grows from Humanity, Not Transactions
The Real Cost of Rapid Growth: How Chasing Bigger Can Weaken Your Foundation
Reinvent to Stay Relevant: Why Icons Must Disrupt Themselves Before Rivals Do
Make Tough Calls With Compassion: How Authentic Communication Restores Trust in Crisis
Founders’ Blind Spots: Why Loving Your Creation Can Cloud Good Judgment
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