Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

A Common Sense Approach to Web Usability That Reveals Why Clarity Always Wins

Steve Krug

8 Key Insights

About This Book

Unlock the ability to design websites, apps, and interactive experiences that users instantly understand and trust. This journey introduces you to the core principles of usability—making every digital interaction so intuitive that navigating feels effortless. Whether you’re updating your student club’s site, launching a side project, or leading a team, you’ll learn to spot confusing features, strip away jargon, and build with real humans in mind. Filled with relatable stories, modern examples, and actionable techniques, this guide gives you the confidence to create work that stands out for its clarity, accessibility, and user delight. Imagine being the person everyone trusts to make things just make sense.

About the Author

Steve Krug is a renowned usability consultant celebrated for making web and app design accessible to everyone. His straightforward approach and knack for distilling complex topics into practical advice have made him a favorite among designers, developers, students, and business leaders alike. For more than two decades, Krug has helped organizations big and small improve their websites, often through witty workshops and user testing that actually gets results. His consultative career has shaped countless digital projects across industries, and his books remain staples in classrooms and companies worldwide.

Biggest Takeaway

By mastering these principles, you’ll make your projects more effective, increase engagement, and drastically reduce frustration for everyone—including yourself. You’ll develop an eye for what works, gain respect as someone who can cut through clutter, and learn to test your ideas simply and cheaply. Whether you want faster adoption, better feedback, or more career opportunities, the lessons here help you build trust, avoid endless design debates, and craft digital experiences that delight and serve real needs.