Build a Personal Brand That Shows Who You Are, Not Just What You Do

Most people think that building a ‘brand’ means creating a slick online persona, free from flaws or controversy. But when you scroll through social media, the voices that stop you aren’t generic. They’re the ones whose quirks and opinions ring loud and clear, like a note that vibrates long after the music fades.

Authenticity isn’t always comfortable at first. There’s a temptation to polish every post and hide behind industry jargon so you won’t get pushback. But you discover something strange: the more honest and idiosyncratic your content, the more people respond. They comment on the stories you share about failed experiments, awkward moments, or wild opinions—not on the safe stuff you thought everyone would like.

Friends and strangers begin to recognize you for stories that only you could tell, whether that’s childhood adventures, a signature way of describing things, or your signature laugh. Your audience grows—not always fast, but with a loyalty that lasts. Over time, you find yourself attracting people and opportunities that align with your values, not just your skills.

Psychological research into personal branding shows that ‘relational authenticity’—the act of presenting one’s unfiltered self—leads to stronger relationships, greater influence, and higher life satisfaction. You realize that the exact traits you once hid can, when shared courageously, become your greatest assets.

Choose three things—habits, stories, or opinions—that genuinely make you who you are. Decide how you’re most comfortable sharing: recording videos in your backyard, writing blog posts full of strange metaphors, or snapping daily photos of your workbench. Now, post something that's a little messy or surprising—show your process, admit a goofy mistake, or share an unconventional opinion. Allow others to see your real self, and notice who starts paying attention.