How Seeking 'The Best' Can Sabotage Your Happiness

Luke always told himself he just wanted to get it right, but last fall, searching for a winter jacket turned into a full-blown ordeal. Each store visit added more options to the list: insulation thickness, water-resistance, style, brand reputation—then online reviews and 'top 10' lists fed the anxiety. Even when he picked a jacket that was warm, good-looking, and on-sale, the lingering thought, 'Maybe there’s a better one just down the street,' haunted him.

The same pattern crept into group projects at school and picking electives—searching for the 'best' sometimes meant walking away with nothing, or second-guessing a solid decision until it didn’t feel good anymore. Action steps evaporated into worry and regret, friends noticed his hesitation, and deadlines loomed. Afterward, the time spent scrolling and comparing weighed more than the satisfaction of the choice itself. Something as ordinary as picking dinner could spiral into a headache.

Learning about 'satisficing'—accepting good enough and stopping the search once standards are met—changed his approach. Instead of running after the impossible ideal, Luke set his own rules: 'If it fits and keeps me warm, buy it. If I finish a project on time and understand it, submit it.' The relief was immediate. Luke started enjoying his choices, felt more at peace, and noticed he had more free time and fewer regrets. The science bears this out: perfectionism fuels regret and drains joy, while satisficers—people who set high enough but realistic standards—consistently report higher satisfaction and resilience.

Begin by noticing where you always demand the absolute best—the perfect outfit, grade, or even the right movie with friends. Pick one area and write down exactly what would make something 'good enough' for you: maybe it's a pair of jeans that fit and don't tear, or a completed assignment that's clear and turned in on time. Challenge yourself to stop the search once you find an option that matches your standard, even if you spot something slightly better later. When doubts creep in, remind yourself you made a clear, thoughtful choice and enjoy the freedom—see how much time and energy you save this week.