The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
How Modern Companies Harness Continuous Innovation to Survive and Thrive in an Unpredictable World
About This Book
Discover a radical path to building organizations that never stop learning and thriving, even in the face of change and uncertainty. With vivid workplace stories and punchy, actionable advice, you'll learn how to transform your organization's mindset, structure, and processes. Imagine empowering every employee to act like an entrepreneur, running rapid experiments that eliminate waste, and turning even the toughest bureaucratic hurdles into systems that spark creativity and real-world results. Through inspiring case studies from giants like GE and nimble startups alike, you'll see how to move from slow, risk-averse bureaucracy to a culture that prizes learning, speed, and dramatically better products—for both customers and teams.About the Author
Eric Ries is a globally recognized innovation leader, entrepreneur, and bestselling author of The Lean Startup. With a hands-on background in both Silicon Valley startups and Fortune 100 companies, he's crafted practical frameworks for managing uncertainty in business. Companies from GE to Intuit have tapped his expertise to reimagine the way they approach product development, management, and growth. Known for translating complex systems into simple, actionable steps, Ries bridges the gap between startup energy and established business stability—helping leaders at all levels create ongoing value in fast-changing markets.
Biggest Takeaway
If you put these ideas into practice, you'll build teams that act faster, adapt to challenges, and drive innovation from every level—not just the C-suite. You’ll cut down on wasted effort, align everyone's incentives with customer value, and learn how to measure progress in ways that actually predict long-term success. Expect better collaboration across departments, a culture that rewards honest learning (even from failure), and the confidence to tackle big risks with a smart, systematic approach. In short: more growth, deeper employee engagement, and a reputation for doing work that matters.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Failure Can Be Your Greatest Competitive Advantage If You Treat It Right
The Metrics Mistake: Ditch Vanity Numbers for Real Innovation Accounting
Why Small, Cross-Functional Teams Outperform Big Committees Every Time
Forget Predicting the Future—Why Testing Assumptions Beats Forecasting
How Internal Startups and Entrepreneurial Roles Transform Corporate Bureaucracy From Within
Systemic Culture Change Begins With Incentives—Not Just Posters and Slogans
Rapid, Iterative Experimentation Beats Long-Term Planning in Unpredictable Environments
Metered Funding: Why Giving Teams Freedom With Clear Milestones Drives True Accountability
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