Don’t Chase Money—Attract It by Reversing Your Polarity with Value

Many people daydream about having a business: the freedom, the income, the recognition. But the secret to true entrepreneurial success isn’t to chase money—it’s to have money chase you. Imagine magnets: two positive charges repel. If you’re always approaching customers or opportunities thinking, ‘How can I get what I want?’ the result is frustration and resistance, no matter how hard you hustle. Self-centered passion without market focus rarely works.

Entrepreneurs who thrive are those who become value-obsessed. They listen more than they talk, noticing small annoyances, gaps, or wishes expressed by others. The most successful startups aren’t begun with, ‘I want to be rich’—they start with, ‘I noticed people need this solved.’ Whether it’s Amazon’s original focus on customer convenience or a local handyman who reliably fixes leaking faucets that no one else will touch, value becomes a magnet that draws not just money but also loyalty and word-of-mouth momentum.

Behavioral science underscores this with the principle of reciprocity: when you give genuine value first, people are far more likely to respond favorably. Designing your efforts around serving others’ problems flips the polarity—now you’re attracting money rather than chasing it. It’s not just about feeling good; it’s about the physics of business and social interaction.

The challenge is humility. Let go of your own wants just long enough to truly see where you can serve. The more specific and useful your solution, the more strongly you’ll draw money—and satisfaction—toward you.

If you want to break free from the exhausting cycle of chasing opportunity, start by flipping your script: honestly write down your entrepreneurial motives, then go out and ask people what headaches or hassles they face. Dig into what really bugs them—big or small—and brainstorm ways you could fix even one of those instead of just acting on your own big idea. Pick a tiny test—offer value before you ask for anything in return, and pay attention to real feedback. Each step toward market-centered solutions shifts you from repelling abundance to attracting it directly.