Use Pre-Prelaunch Surveys to Discover What Your Audience Truly Wants

You might think you know what your audience wants, but often our assumptions miss the mark. Imagine crafting a product you’re excited about, only to watch it flop on launch day because it didn’t address your customers’ real needs. This silent error happens more than anyone admits, and it’s why taking the time to ask before you create—using a simple pre-prelaunch survey—can change everything.

Picture sitting at your kitchen table with a cup of coffee, sending out a short, friendly email to your tiny list. There’s no sales pitch, just a genuine question or two about what headaches or dreams keep them up at night. Replies come in throughout the day—some passionate, some tentative, almost always eye-opening. Patterns start to emerge: everyone struggles with getting started, or they all fear failing at a certain step. Suddenly, you see your offer through new eyes.

This is how even the best products are shaped—not in a vacuum, but in quiet collaboration with the people you hope to serve. That’s what behavioral psychologists mean by 'co-creation.' Humans are far more invested in solutions they helped shape. Survey feedback gives you the language, questions, and objections to address right in your prelaunch, making buyers feel seen and understood. Sometimes, the difference between frustration and a sellout launch is just a single, well-crafted question sent early.

Now, take 10 minutes to draft a short, sincere message to your audience—even if it's just a dozen people. Let them know you're planning something new and want their honest input. Ask about their single biggest frustration or the help they most wish for. Once responses come in, jot down the recurring themes, gaps, or pain points. Use these to fine-tune your upcoming launch, emailing back and showing them where their feedback shaped your offer. You’ll be amazed at how quickly involvement turns into anticipation—and sales.