Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Break free from hope marketing and unlock the hidden strategy that drives instant momentum for any business or idea
About This Book
Launch is your playbook for turning ambitious ideas into thriving businesses, no matter your starting point. Drawing on proven strategies used by thousands of successful entrepreneurs, you'll discover how to move past self-doubt, avoid common pitfalls, and engineer real demand with a step-by-step process. Instead of chasing customers, you'll learn how to create anticipation, tell compelling stories, and use science-backed triggers to get people eagerly waiting for your offer. Through vivid case studies—ranging from kitchen table startups to industry leaders—Launch shows you exactly how to build, grow, and love your business while making a lasting impact.About the Author
Jeff Walker is a pioneer in the online marketing world, celebrated for inventing the Product Launch Formula—a strategy responsible for over $500 million in sales across countless markets. Starting with modest resources as a stay-at-home dad, he grew his businesses from scratch using the very methods he teaches. Walker's training programs and live workshops have inspired thousands of entrepreneurs to launch, relaunch, and grow businesses they’re proud of. Known for his down-to-earth teaching and authentic approach, Jeff continues to help business owners around the world embrace ethical influence to create positive change.
Biggest Takeaway
By applying the Launch framework, you can expect to build an engaged audience from scratch, dramatically increase your sales at every launch, and develop a responsive list that becomes your ticket to financial security. You'll learn to position yourself as an authority, create viral excitement without big budgets, and consistently deliver value so customers choose you over the competition. Whether you're starting with zero resources or scaling an established venture, you'll gain a repeatable process that drives momentum, builds your reputation, and gives you the flexibility and purpose to design a business—and life—you truly love.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Stop Hoping—Engineer Anticipation for Powerful Launches
Your Email List Is Your Real Money Machine, Not Hype Tactics
Replace Sales Pitches with the Sideways Sales Letter for Trust and Lasting Results
Master Mental Triggers for Ethical Influence and Lasting Sales
Use Pre-Prelaunch Surveys to Discover What Your Audience Truly Wants
Rapidly Grow From Scratch With a Seed Launch—Even If You Have No Product or List
Leverage the Power of Joint Venture (JV) Launches for Explosive Growth—But Only After Internal Testing
Build a Business—and Life—You Love by Designing Around Your 'Why'
Recognize Opportunity Cost—The Hidden Decision That Shapes All Results
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