Why Innovators Network Beyond Their Comfort Zone—and How You Can Too

Think back to the last time you heard an idea that made you double-take. Chances are, it didn’t come from your usual crowd. Innovation thrives on diversity—of thought, experience, and background. Michael Lazaridis, founder of BlackBerry, found his game-changing idea for wireless data at a trade show after a chance conversation with someone well outside his usual circuit. The room was noisy, coffee lukewarm, but the new voice sparked a connection.

In day-to-day life, it’s easy to cluster with people like yourself—same classes, same break room, looping the same social circles. But stepping outside that comfort, you encounter ideas, stories, and ways of seeing the world that challenge your assumptions. Sometimes it happens at a serendipitous barbecue, sometimes by reaching out purposefully to experts, or even to non-experts, who surprise you with outsider wisdom.

Behavioral science confirms what these anecdotes illustrate: weak ties and 'bridge' relationships—where two separate groups meet—are often sources of fresh, high-value information. Real breakthroughs often come when you put yourself where you might not belong, ask, listen, and are open to learning. Not every conversation will spark a revolution, but each can nudge your perspective wider and your creative reach further.

Look over your contact list and see who’s always present—then spot who’s missing. Make a conscious effort to connect with someone whose background, age, job, or worldview is unlike yours. These conversations don't have to be formal; a lunch, a coffee, a short chat at a community event—all count if you ask for honest insight into a topic you care about. Embrace the awkwardness and remember that each new viewpoint makes your next idea richer and more unique. Take the leap this week.