Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

Unveiling the Hidden Forces Transforming Markets and Rewriting Every Playbook

Geoffrey G. Parker

8 Key Insights

About This Book

Step into a world where businesses scale at lightning speed, new markets appear overnight, and traditional giants can tumble almost instantly. 'Platform Revolution' reveals why today's most successful companies—like Uber, Airbnb, and Amazon—succeed by connecting people instead of controlling assets, and how you can harness these principles yourself. Through vivid real-world cases and clear guidance, discover the powerful DNA that drives platform businesses and learn why mastering these new rules is essential, whether you're launching a project, leading a team, or pondering your role as a consumer. Are you ready to become a platform thinker in a world shaped by networks?

About the Author

Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary stand as respected pioneers and global authorities on platforms, networks, and digital transformation. With origins in MIT research and hands-on consulting for top companies worldwide, they blend deep academic theory with practical, real-world experience. Their leadership has shaped some of the biggest success stories in the tech and business world, and their work is recognized in business schools, conferences, and boardrooms from Silicon Valley to Asia and Europe.

Biggest Takeaway

By embracing these transformative principles, you'll unlock the ability to build and adapt thriving businesses or initiatives that grow beyond traditional limits, tap into vast external resources, and create unmatched value for communities you care about. Expect to gain sharper strategic insights, a toolkit for measuring what matters, and the confidence to lead in industries facing digital disruption. You'll also learn practical ways to harness network effects, manage platform growth, cultivate vibrant communities, and avoid common pitfalls, empowering you to innovate and compete on a higher level.