Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Why Building with your Customers Redefines Everything You Know About Success
About This Book
Experience the inside story of how a single bold idea can upend industries, fuel personal growth, and drive a new kind of corporate culture rooted in both business success and real-world impact. This hands-on guide walks you through actionable steps and mindsets that transform not just how you build or lead a company, but how you challenge assumptions, make customers your greatest partners, and cultivate a culture of innovation and social responsibility. By learning the strategies used to launch and scale a global software powerhouse, you’ll gain the tools to innovate, connect more authentically, and grow faster—while making a difference that lasts.About the Author
Marc Benioff is a pioneer of the cloud computing revolution and founder of Salesforce, the world’s leading customer relationship management platform. Renowned for blending sharp business acumen with a commitment to social good, Benioff has pioneered models for integrated philanthropy and employee empowerment. Drawing on decades as a tech innovator, he shares unvarnished stories and tested frameworks that have helped thousands of leaders and entrepreneurs rethink the boundaries of what business can achieve for both profit and society.
Biggest Takeaway
You will learn how to transform abstract concepts like innovation, marketing, leadership, and culture into tangible daily actions that drive personal and team achievement. Expect to adopt the mental habits of high-performing entrepreneurs, discover simple tactics for harnessing customer insight, and build enduring workplace loyalty. Greater clarity in your goals, the ability to bounce back from setbacks, and methods to align your personal values with your work will empower you to stand out, lead with confidence, and leave a positive mark on your community and industry.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Taking Time Off Powers Your Brightest Ideas (Not Laziness!)
Why Customer Feedback Is Your Fastest Path to an Irresistible Product
Turning Employees and Customers into Passionate Ambassadors Starts with a Simple Message
Radical Transparency Can Save Trust When Everything’s Going Wrong
How 'Thinking Bigger' from Day One Unlocks Growth (Even if You’re Still Small)
Aligning Vision, Values, and Action for Rapid Growth: The Power of V2MOM
Embracing Competition Turns Your Rivals into Growth Engines
Serve, Build, and Measure Social Impact Without Waiting to Succeed First
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