Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Discover how small, cross-functional experiments outpace big marketing budgets to drive lasting success and reveal hidden opportunities for rapid business growth.
About This Book
Transform your approach to business growth by mastering a process that blends savvy experimentation, cross-team collaboration, and relentless curiosity. Readers will discover how famous companies broke free from sluggish growth by focusing on data, rapid testing, and pinpointing what truly delights their users. Through real-world stories—from Dropbox’s viral referral programs to Airbnb’s inventive hacks—you’ll learn not only to attract and keep users, but to systematically unlock winning strategies most competitors overlook. Whether you’re leading a small project or revolutionizing a large company, you’ll gain a proven method to outperform, adapt, and amplify your results—no matter your resources.About the Author
The driving force behind these methods is an expert whose innovations have propelled numerous startups past giants in fiercely competitive markets. With a background spanning sales, ad tech, and hands-on engineering collaboration, their reputation rests on helping companies—from gaming pioneers to cloud giants—scale rapidly with scrappy, adaptable strategies. As a teacher, they combine Silicon Valley’s growth wisdom with approachable coaching, aiming to demystify the growth hacking process for teams of every size and make powerful new approaches accessible to entrepreneurs, marketers, product managers, and executives alike.
Biggest Takeaway
Upon applying these insights, you can expect tangible improvements like increased customer engagement, lower costs of acquisition, and greater retention rates. You’ll learn to spot valuable growth opportunities hiding in your data, streamline your experimentation process for faster wins, and foster a collaborative culture where new ideas become reality. By focusing experiments on the right metrics, you’ll maximize your ability to convert small wins into dramatic outcomes, measure what matters, and build powerful engines of sustainable, compounding growth.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why building a growth team beats relying on lone marketing geniuses or big ad spend
The myth that one 'silver bullet' hack turbocharges growth—why it’s really a series of small wins
Unlocking the true driver of lasting adoption by finding your product's unique 'aha moment'
Why measuring what matters beats generic stats: discovering your own North Star metric
Why high-tempo, disciplined experimentation outperforms slow, consensus-driven change
Mining user data is meaningless without actionable event tracking and cohort analysis—how to find hidden growth levers
Why retention beats acquisition: the power of building habits and compounding customer value
Challenging the bias toward acquisition: why rapid, personalized resurrection strategies for lapsed users unlock hidden growth
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