The Power of Polarization—How Not Trying to Please Everyone Attracts Your True Fans

It’s tough to let your true personality shine when there’s a risk you won’t fit in. In high school, the author was the 'awkward nerd,' the easiest target. Years later, that same quirky, honest style became the reason thousands of customers bought his work, not just what he was selling. As he started letting his real character show up—in newsletters, videos, and customer notes—something shifted. People responded to his awkward jokes and open geekiness. Some bailed early, but those who loved his style stuck around, spent more, and brought their friends.

Other examples pop up all over: Marie Forleo worried about seeming too wacky, but her goofiness made her a worldwide business superstar. A British entrepreneur built a tiny company that landed Olympic contracts because people liked his blunt, no-nonsense approach. Meanwhile, competitors who tried to be everything for everyone faded into the background, buried by blandness.

Hiding your quirks or strong beliefs only holds you back. Instead, choose an aspect of yourself—whether it’s your sense of humor, taste in books, or a strong stance on sustainability—and let it shine through in everything you create or share. You’ll polarize some people, but the ones who stay will become your true supporters, talking about you in ways that boring or safe competitors never inspire. Give people a reason to love you, and don’t sweat the folks who don’t. Try it out this week and watch who lights up when they see what you really stand for.