Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)

How a few companies break through and why most get stuck at every level of growth

Verne Harnish

8 Key Insights

About This Book

Scaling up is not just about growing a business—it's about transforming how you operate, think, and lead. Through actionable tools and real-world stories, you'll discover the four critical decisions leaders must master to scale: People, Strategy, Execution, and Cash. This guide demystifies the journey from a struggling startup to a market-dominating gazelle, revealing hidden barriers, leadership traps, and battle-tested routines. Whether you're looking to double cash flow, triple profitability, or simply reclaim your fun and sanity while growing, this content delivers a practical pathway to sustained success, using tools that work in the trenches.

About the Author

Verne Harnish is a globally recognized business educator, entrepreneur, and founder of the Entrepreneurs’ Organization (EO). Over three decades, he has coached more than 40,000 leaders in scaling their ventures and contributed to major publications, including Fortune magazine. His data-driven tools are trusted by some of the fastest-growing companies worldwide. Verne’s approachable style, relentless curiosity, and ability to distill complex ideas into practical routines make him a popular speaker and an invaluable guide for leaders eager to build lasting organizations.

Biggest Takeaway

By engaging with these principles, readers will unlock the ability to identify and overcome the hidden barriers that stall most organizations. Expect tangible improvements like streamlined operations, greater profitability, and higher cash flow. You'll learn to attract and keep the right people, craft standout strategies, and build routines that make execution drama-free. The lessons empower you to align your team, clarify accountability, and create systems that drive sustainable, enjoyable growth—turning complexity into clarity and chaos into focused momentum.