Lean UX: Applying Lean Principles to Improve User Experience

Designing Great Products with Agile Teams by Ditching Big Deliverables and Embracing Real Outcomes

Jeff Gothelf

8 Key Insights

About This Book

Experience a radical, practical approach to building products and services that delight customers and supercharge team performance. Instead of wasting months on polished specifications and endless handoffs, you’ll learn how Lean UX transforms design, development, and product management into a fast, collaborative, and feedback-driven journey. This actionable framework guides you to test ideas quickly, focus on real customer behavior, and adapt with humility and creativity. By embedding experimentation and teamwork into your core processes, you’ll unlock new value, outpace competitors, and improve not just what you create—but how you think, learn, and deliver every day.

About the Author

Jeff Gothelf and Josh Seiden are recognized global leaders in the worlds of product design, agile development, and organizational transformation. With decades of hands-on experience advising top companies and startups, they are credited with pioneering the Lean UX movement, bridging the gap between user experience, business strategy, and practical team collaboration. Jeff and Josh are sought-after speakers, workshop facilitators, and advisors known for their down-to-earth teaching style and deep commitment to continuous improvement. Their work continues to influence how teams around the world design, build, and ship products that truly make a difference.

Biggest Takeaway

Adopting Lean UX means working smarter, not harder. Expect your team to consistently deliver products people actually want, using fast experiments, cross-functional collaboration, and a relentless focus on outcomes over outputs. You’ll reduce wasted effort, learn how to prioritize what really matters, and gain the confidence to pivot quickly when evidence demands. Teams will feel more engaged, empowered, and connected—while customers will notice a tangible lift in the experiences you deliver. Whether you’re in a startup or a huge enterprise, these techniques make innovation repeatable and meaningful change achievable.