Why Prioritizing Speed Over Efficiency Can Open Doors Others Miss
Imagine a high school robotics team with a shot at a statewide competition, but only weeks to prepare while rivals have months. Most teams spend months building the perfect robot, triple-checking every wire. But this team’s coach tells them to quickly assemble a prototype, test it, and keep iterating. Their room is a mess as pieces fly and tools buzz late into the night. They race to fix issues as they emerge, sometimes holding parts together with tape for early trials, knowing there's no time for perfection. Instead of waiting for perfect blueprints, they get feedback from each trial run—realizing the drive system needs more power, and the grip could be stronger. While other teams are stuck in planning, they already have a working robot learning from real-world obstacles. There’s a palpable sense of energy—nerves, yes, but also excitement. The coach reminds them: if they lose, at least they’ll know exactly what failed and why, rather than never knowing if a slow, “right” way would have worked at all.
In behavioral science, this approach aligns with the concept of “bias toward action” and rapid prototyping found in Lean Startup methodology. It also taps into the principle that when environments are highly uncertain and the cost of being slow is higher than the cost of being imperfect, those who move decisively gain information, credibility, and positioning that late movers rarely match. The key—and the trade-off—is accepting higher risk and messiness in exchange for seizing opportunities that won’t wait for certainty.
Spot an opening where quick movement could make the difference for you—maybe it’s pitching that project, applying for a role, or releasing a blog post even if it’s not flawless. Jot down what you know, where you’re still unsure, and consciously choose what you’ll let go of to gain time. Commit to start now, not later, and set a time to check your progress. If you notice bumps, change course rapidly; don’t panic if things aren’t perfect. Acting with speed is a skill—and today’s a great day to practice. Grab the messy win before someone else does.
What You'll Achieve
Develop the confidence to make decisions and take action before you feel fully prepared. Experience accelerated learning and improved ability to spot and capitalize on time-sensitive opportunities. Gain internal resilience in high-uncertainty environments and external results from faster feedback and unexpected wins.
Act Before You're Ready—Accelerate When the Map Is Unclear
Identify a high-stakes opportunity in your area.
Look for a chance to gain significant advantage by acting faster than competitors. This could be launching a new product, entering a market, or testing an idea in school or work. Find a situation where speed matters more than perfect planning.
Accept operating with incomplete information.
Acknowledge upfront that you won’t have all the data. Make a list of what you know, what you’re guessing, and what you need to learn as you move.
Take calculated risks to move faster.
List 1–2 traditional steps you could skip or shortcut (such as over-refining a proposal or waiting for everyone’s buy-in). Decide what’s safe to set aside for now to gain a time advantage.
Monitor progress and be ready to course-correct quickly.
Set clear checkpoints to review outcomes. If things go off track, adapt rapidly rather than sticking with a faltering original plan.
Reflection Questions
- What is one area where I’m holding back for fear of being unready?
- Which step could I safely skip or shortcut to move faster this week?
- How can I recover quickly if something goes wrong—what’s my Plan B?
- How will I know if moving faster created more value than waiting?
Personalization Tips
- At work: Launch a rough version of a newsletter instead of waiting for perfect branding.
- In education: Submit an early draft for feedback instead of over-polishing.
- In sports: Try out for a higher-level team even if you haven't mastered every skill.
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
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