Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Zero to $100 Million by Breaking the Rules of Business Growth
About This Book
Ready to transform your business and your life? This powerful roadmap takes you from daydreaming entrepreneur to savvy, successful business builder—no MBA required. You'll learn how to leap past the common hurdles, shake off perfectionism, and get the right things done faster. With vivid real-world stories, proven behavioral science strategies, and fresh advice from one of America's most prolific entrepreneurs, you'll discover how to identify what truly matters at every stage of growth. From the humble grind of selling your first product to the thrill of scaling companies to tens of millions, this journey is packed with leadership lessons, tested frameworks, and inspiring guidance to let you do work you actually love.About the Author
Michael Masterson is a renowned entrepreneur, advisor, and bestselling author with 45 years of hands-on experience launching dozens of highly successful businesses across industries—from publishing to real estate to retail. Starting his first venture at age 11, Masterson learned business by doing, later scaling companies from zero to hundreds of millions in revenue. Known for his candid, actionable advice, he's helped countless protégés and partners achieve remarkable results. Masterson now teaches and writes to share the proven techniques and science-backed strategies that made him a sought-after business mentor and respected thought leader.
Biggest Takeaway
Readers can expect to learn how to start, scale, and systematize a thriving business or career, regardless of prior experience. You'll build unshakeable confidence in taking decisive action, master the art and science of sales, cultivate a dynamic mindset for innovation, and surround yourself with supportive high-performers. The hands-on tools and real-life stories will help you generate steady cash flow, break through plateaus, reduce unnecessary stress, and create a rewarding work-life balance. By applying these insights, you'll unlock your personal power and design both the income and lifestyle you desire.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Selling Beats Perfecting: How Revenue, Not Refinement, Fuels Real Business Growth
The Critical Mass Rule: Why Businesses Stall Without Enough Paying Customers
Learning That Lasts: How Mentors and Peer Brainstorming Fuel Faster Progress Than Books Alone
Why Great Businesses Grow in Stages—and Why Your Old Habits Create Your Next Bottleneck
The Secret Cost of Perfectionism: Why Waiting Delays Growth and Rewards Quick, Imperfect Action
Innovation Is Evolution, Not Revolution—Most Breakthroughs Are Just One Step Beyond the Ordinary
The Science of Selling Yourself First—Why Founder-Led Sales Dictate Early Success
Ready, Fire, Aim—How Action Bias and Accelerated Failure Unlock Greater Innovation Than Endless Planning
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