Seeing Culture Through Fresh Eyes: Use Newcomer Perspective to Uncover Hidden Norms

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A start-up noticed that as it grew, quirky misalignments kept popping up: some managers rewarded risk-taking; others shamed failure. Surveys didn’t help, as veterans brushed off questions about day-to-day experience. Then they tried a simple fix—asking new hires during their first week what was odd or confusing. One newcomer mentioned, 'People seem nervous to update the boss if a project goes off the rails—I get the sense we’re supposed to keep issues under wraps.' Another noted, 'It was odd that everyone wore headphones even in meetings.'

As feedback poured in, patterns became clear: issues were being swept under the rug, team silos hardened, and certain rules went unenforced despite big talk. Leadership realized that their own view of the culture was miles away from reality. By sharing results and tweaking processes, hiring got smoother and team transparency improved visibly.

Behavioral research underlines this principle: first impressions are sticky, and outsiders are best-equipped to point out assumptions that insiders overlook. Systematic listening to new voices inoculates against culture drift and lets problems surface before calcifying.

Don't wait for complaints to bubble up after six months—make it standard to sit down with new folks after their first week and ask what they noticed that stood out as odd or uncomfortable. Take notes, look for common threads, and select one thing to change or reinforce right away. By giving newcomers a voice and acting on their input, you show everyone that actual experience—not just leadership’s assumptions—shapes the real culture. You’ll be amazed at what’s revealed when you look at familiar spaces with fresh eyes.

What You'll Achieve

Uncover blind spots and unhealthy patterns rapidly, improve onboarding, and foster a culture where change and honesty are standard.

Interview Newcomers for Unfiltered Truths

1

Within the first week of someone new joining your group, ask for their impressions.

They’ll notice the rules, quirks, and hidden expectations that veterans ignore or accept.

2

Ask them which practices felt strange, uncomfortable, or surprising.

Prompt for honest feedback on what makes sense, what doesn’t, and what felt positive versus nerve-wracking.

3

Record and analyze their observations.

Look for patterns—are there toxic or counterproductive assumptions creeping into your culture unnoticed?

4

Share findings and act on at least one insight.

Communicate appreciation and implement a small change based on feedback, reinforcing a culture of openness and evolution.

Reflection Questions

  • When did a new member reveal something valuable about your group you hadn’t noticed?
  • How do you currently gather fresh perspectives?
  • What’s stopping you from acting on newcomer insights?

Personalization Tips

  • Ask a new student in your class what surprised them most about classroom routines.
  • In a sports team, check with the newest member about what feels different from their previous teams.
  • For a new roommate, listen to what seemed odd or off-putting during their first week in your household.
What You Do Is Who You Are: How to Create Your Business Culture
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What You Do Is Who You Are: How to Create Your Business Culture

Ben Horowitz
Insight 7 of 8

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