The Power of Inclusion: Seeing Beyond Surface to Real Talent

Hard - Requires significant effort Recommended

Most groups, even those who tout diversity, keep hiring people who are most like those already in charge. Sometimes it’s intentional, but usually it’s just habit: people trust what they know and spot familiar skills easily. Yet, this risks missing out on bigger talents hiding in plain sight—abilities like empathy, resilience, or unconventional problem-solving.

Inclusion done right starts with seeing people as individuals, not checkboxes. Genghis Khan, leading a tribe of outcasts, adopted defeated soldiers and even their children, making them kin, not just subjects. He tested for skill, loyalty, and intelligence, not heritage or appearance. In a modern company, leaders who redesign their processes to look for overlooked gifts—like asking diverse review panels to refine interview questions—end up hiring for cultural contribution, not just fit.

It’s easier said than done. Typical diversity efforts stall by building separate-called-out programs for 'the other,' which can inadvertently reinforce exclusion. Inclusion only transforms when everyone is hired by the same high standards, and all unique strengths are actively sought and rewarded. The science says a team’s creativity and resilience multiplies with true difference, but only if leaders deliberately, consistently work to see beyond surface.

It’s time to stop seeing only the obvious strengths around you. Take a hard look at your team or group and notice which types of talent—like empathy, resourcefulness, or out-of-the-box thinking—are going unrecognized. Involve people from outside your norm in designing interview questions or choosing new members; ask them what you might be missing. Set up systems that reward all kinds of contributions equally, not just the traditional ones, and keep listening for the value you can’t see at first. Try this with your next hire or group project—the fresh perspectives you gain might surprise you.

What You'll Achieve

Gain fresh, high-impact abilities in your team by systematically breaking out of comfort-zone hiring, create environments where every member feels seen for their real strengths, and boost group innovation.

Redesign Hiring and Team Selection to Find Hidden Strengths

1

Review your team’s makeup and hiring process for patterns.

Notice if leadership, job pools, or group composition tend to reflect only current members’ backgrounds, experiences, or skills.

2

Identify which core strengths are missing or undervalued.

Ask what abilities, perspectives, or communication styles aren’t getting represented—like helpfulness, feedback skills, or relationship building.

3

Broaden your candidate-testing process with diverse interviewers.

Have people from different backgrounds review criteria and help interview, to catch talents you might overlook.

4

Design benefits and rewards that reinforce inclusion.

Recognize unique contributions through group-wide systems, not separate or side programs.

Reflection Questions

  • Which talents or perspectives is your group consistently missing?
  • Who helps redefine what a 'good contributor' looks like?
  • How can you change your selection process to see value you’re currently blind to?

Personalization Tips

  • In school clubs, rotate leadership and involve non-traditional members in key decisions.
  • For hiring babysitters, look beyond standard experience for unique skills like language or empathy.
  • In creative projects, bring in people who think differently or have contrasting life stories.
What You Do Is Who You Are: How to Create Your Business Culture
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What You Do Is Who You Are: How to Create Your Business Culture

Ben Horowitz
Insight 5 of 8

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