The Hidden Feedback Loop: How What You Ignore Sets Your Real Standards

Medium - Requires some preparation Recommended

In nearly every team or organization, an unspoken cycle runs: someone breaches the standard—arrives late, fails to reply, fudges a fact—and nobody says a word. At first, it’s just overlooked, but the silence speaks volumes. Others see this and think, 'Maybe this rule isn’t so important.' Before long, behaviors that were once rare become routine, not through formal decisions but through passive observation.

This feedback loop is subtle but relentless. For example, when a manager ignores a team’s tendency to trash-talk absent colleagues, gossip becomes normalized. In a school, if late homework is always accepted with a sigh, students quickly learn deadlines are suggestions, not rules. People learn standards not from the values listed on the wall, but from what leaders and peers actually tolerate.

The real challenge is that ignoring small problems is easier in the short-term—confrontation is uncomfortable, and it’s tempting to let things slide for harmony or productivity’s sake. Unfortunately, every lapse left unaddressed redefines the culture a little bit.

Drawing on habit formation theory, psychologists call this 'negative reinforcement by omission'—the absence of correction is a powerful teacher. Changing this means confronting the uncomfortable, over and over, until clarity and consistency become part of the group’s DNA.

Think back on times when actions in your team or home life didn’t match your stated values, especially when you just let them go. Notice exactly which issues you let slide, and make it your mission to call out one particularly damaging habit the very next time you see it—even if it’s awkward. When you step up and address small lapses, everyone learns what really matters. Make a habit of it; you’ll see respect for shared standards rise and chaos diminish.

What You'll Achieve

Sharpen alignment between values and actions, foster trust through visible consistency, and build a culture where healthy confrontation keeps standards high.

Decide Which Infractions Can Never Slide

1

Recall recent incidents that conflicted with your group's stated values.

Think honestly about moments when you or others observed off-culture behavior and didn’t address it.

2

Reflect on why these behaviors were ignored or tolerated.

Ask if it was due to silence, lack of clarity, fear of confrontation, or prioritizing short-term comfort.

3

Pick one recurring, tolerated misbehavior to address directly.

Choose a pattern that’s weakening your culture—then prepare to enforce your standard clearly and consistently.

4

Intervene immediately when that behavior happens again.

Make a point of discussing the incident with the group, explaining why this cannot be the new normal.

Reflection Questions

  • What’s the cost of ignoring small violations in your group?
  • Where do you most often let things slide, and why?
  • How do people react when you enforce a standard—positively or negatively?

Personalization Tips

  • If group gossip is damaging trust, declare a zero-tolerance policy and call it out even in informal chats.
  • If students frequently submit late work, establish that the grade will drop—then follow through every time.
  • If teammates cut corners on safety, remind everyone openly and reinforce with visible corrective action.
What You Do Is Who You Are: How to Create Your Business Culture
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What You Do Is Who You Are: How to Create Your Business Culture

Ben Horowitz
Insight 3 of 8

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