Why Shocking Rules Outperform Generic Guidelines for Shaping Behavior

In one tech company, people always seemed prepared for meetings—at first glance. Slides flickered on projectors, but real discussion never sparked. Leaders grew frustrated with the shallow analysis, noticing rehearsed phrases and little genuine debate. They decided to ban PowerPoint, mandating instead that all participants start meetings by reading a written memo in silence. The new rule confused and even irritated many employees at first. Why not just let the extroverts present the old way?

The surprise made everyone take notice. Over the next few weeks, colleagues began to discuss ideas more deeply, referencing facts from the memos and holding each other accountable to details. The awkward quiet at first seemed pointless, but soon, meetings became much sharper and more focused. A new sense of thoroughness and discipline took root.

Meanwhile, in a sports team, a coach fined players for being exactly on time—demanding five minutes early instead. At first, players griped about the fines and mocked the rule, but soon, it became second nature to arrive early, review strategy, and warm up both mentally and physically before every practice.

Shocking rules, while odd, leverage behavioral science’s insight that strong cues and vivid experiences anchor new habits. When a change stands out, it prompts people to ask why, opening minds to deeper meaning and greater commitment.

First, find a behavior in your work or home life that needs a boost—maybe attention to detail, punctuality, or open discussion. Next, set an unusual, even odd rule that puts a spotlight on this area, like banning an easy shortcut or requiring a quirky positive habit. Never miss an opportunity to connect the rule to its real purpose: every time someone questions it, explain the thinking. As people adapt, pay attention to whether the hard-won lesson behind the rule is becoming second nature. Try it for a few cycles and watch how quickly norms can change.