Lean Analytics: Use Data to Build a Better Startup Faster

Discover the crucial data-driven secrets that transform uncertainty into business momentum—why most startups fail and how you can beat the odds with relentless focus.

Alistair Croll

8 Key Insights

About This Book

Step into the world of data-driven entrepreneurship and transform how you build, launch, and grow your ideas into successful ventures. This guide propels you beyond the fuzzy comfort of 'gut feeling' to a disciplined, evidence-based startup journey. By mastering the art of asking better questions, picking the one metric that genuinely matters, and boldly confronting hard truths, you’ll unlock actionable clarity. Whether it’s finding your business model, measuring what really drives progress, or navigating rapid pivots without losing your head, readers will experience the confidence, focus, and agility needed to outpace rivals and turn vision into real-world impact.

About the Author

Alistair Croll, a veteran entrepreneur and author, has two decades of hands-on experience across web performance, big data, and cloud startups. As chair of several leading technology conferences and founder of multiple pioneering tech businesses, Croll is a recognized authority in data-informed innovation. Benjamin Yoskovitz brings 15-plus years building, scaling, and mentoring web startups, from founding companies to executive roles at big tech acquisitions. Both authors are passionate educators who actively mentor entrepreneurs and write widely respected industry blogs, ensuring their practical advice is grounded in real-world experience and cutting-edge industry insight.

Biggest Takeaway

Readers can expect measurable improvements in focus, faster learning cycles, and stronger business decision-making. You’ll shed wasted effort on unproductive activities, avoid expensive mistakes, and consistently identify and address the riskiest parts of your venture. This approach helps you design products people actually want, optimize essential metrics, and move forward with clarity rather than guesswork. Internally, you’ll gain the mindset of continuous improvement and resilience, externally gaining traction, efficiency, and demonstrably higher odds of business survival and success.