The Bullseye Framework: Stop Guessing, Systematically Find Your Best Channel

If you’ve ever felt paralyzed by too many marketing options—or stuck repeating whatever seems safest—the Bullseye Framework is your mental reset. Imagine facing a whiteboard covered with every imaginable way to attract an audience: from public relations to trade shows, viral loops to affiliate programs. Most people instinctively focus only on what they already know, stubbornly avoiding the unfamiliar. But that approach leaves hundreds of breakthroughs on the table for slower competitors.

Instead, Bullseye flips the process. It’s not about picking one channel from the start based on hunches—it’s about casting a wide net, then shrinking in toward the most promising target. First, by listing all possible growth avenues (no matter how odd), then by quickly prototyping an experiment for each, you systematically break down your own biases. Suddenly, the offline billboard or obscure community newsletter that once seemed “not for us” gets tested—sometimes with surprisingly strong results.

The magic is in the rapid testing and culling. No channel is sacred; every test is simply a way to collect real-world feedback. When one channel delivers above the rest, you hit the bullseye. But it doesn’t stop there: when that winning channel starts to saturate or costs rise, you repeat the process—always maintaining flexibility as the business and environment evolve.

Behaviorally, this system leverages the principles of hypothesis-driven experimentation and cognitive bias mitigation. Research shows that broad, structured exploration (rather than gut-feeling guessing) surfaces more high-value opportunities. With Bullseye, every founder or leader can unlock a new, less obvious path to growth.

Take out a sheet or digital doc and list every one of the 19 standard acquisition channels, then brainstorm at least a single possible test for each—even the ones that seem like long shots or outside your comfort zone. Next, for each idea, jot down quick ratings: how likely it could work, rough budget, how many people you might reach, and how long each test would take to run. Organize them visually into three circles—inner for most promising, middle for possibles, outer for wild cards. Pick your top three, set up super-simple experiments in each, and track what happens—not waiting until everything is perfect. Once a winner starts showing itself, put your focus there and push hard before repeating the process with fresh data. Get started on this today, and watch how much more confident (and evidence-driven) your next big growth push becomes.