Start Something That Matters
Unlock how giving transforms your business and life in the new era where purpose drives true success and meaning is the new competitive advantage
About This Book
Start Something That Matters guides you on an inspiring journey to build a venture or project deeply rooted in purpose. Imagine shaping a life and career where your passions, skills, and impact on the world are fully aligned. Through powerful stories and down-to-earth advice, you’ll discover how to craft a memorable story, transform setbacks into fuel, and turn resource scarcity into your greatest advantage. Learn to keep your ideas simple, build unshakeable trust, and see why generosity isn’t just feel-good—it’s the best business strategy for creating meaning and momentum. This book promises not just actionable strategies, but real fulfillment as you start something that truly matters.About the Author
Blake Mycoskie is the founder of TOMS, the pioneer of the One for One® movement, delivering millions of shoes—and later, sight-saving eyewear—to those in need. Celebrated by visionaries including President Bill Clinton and Bill Gates, Mycoskie is recognized not just for his entrepreneurial achievements but for reshaping how we connect profit and purpose. His journey has inspired a global movement of businesses leading with generosity and meaning. As an avid reader, traveler, and adventurer, Blake’s passion shines through his mission to inspire others to start projects that matter—for themselves and for the wider world.
Biggest Takeaway
Readers will develop the confidence and mindset to launch ventures with lasting social impact, even with minimal resources. Expect to gain concrete frameworks for clarifying your mission, communicating authentically, and overcoming the paralysis of fear. You’ll master tools for resourcefulness, building trust, simplifying processes, and integrating giving into any business or project. With these practical insights, you’ll become more resilient, attract loyal supporters, inspire your network, and experience lasting personal and professional fulfillment—all while leaving a meaningful mark on the world.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Telling Your Story Beats Any Marketing Trick Every Time
Making Fear Your GPS Instead of Your Handbrake
Resource Scarcity Forces Creative Breakthroughs—Here’s Why Comfort Is the Real Trap
Simplicity: Why Less Explains More and Spreads Faster Than Any Killer Feature
Building Trust: Why Admitting Mistakes Makes You a Leader Others Follow
Giving as Strategy: Why Generosity Is the Greatest Growth Hack for Life and Business
Identity-Based Habits: How Building on Your Story Transforms Growth from Grind to Joy
Trust as System: How Servant Leadership, Not Power, Creates High-Performing Teams
Start Before You’re Ready: Why Execution Beats Overthinking in Creating Impact
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