Winning With the STRONG Method: Build a Pitch That Survives Every Challenge

A repeatable structure for pitching isn’t just for professional salespeople; it’s a lifesaver for anyone who needs to persuade—from club leaders at school to candidates pitching business ideas or team captains motivating their group. The STRONG sequencing method—Setting the frame, Telling the story, Revealing intrigue, Offering the prize, Nailing the hookpoint, and Getting a decision—isn’t just a checklist. It’s a roadmap to attention, engagement, and action.

Consider a student who wants to launch a campus event. Instead of rambling through logistics, they start by setting the context and stating, 'Here's what I’m proposing, and here’s what we won’t cover today.' They share a brief, personal story about how the idea emerged—a little suspense about last year’s failed attempt. This hooks the group’s curiosity. Then, they articulate what’s in it for the audience (the prize: recognition, fun, new connections), followed by, 'If you want to know how this will work in detail, ask me—we can decide together.'

This structure keeps people from tuning out or hijacking the agenda. Behavioral researchers say it satisfies both the brain’s need for order and the heart’s craving for narrative excitement. When the audience asks for more—'tell us how we help you' or 'what's next?'—the hookpoint is reached. That’s when to ask for buy-in.

Following STRONG consistently will help you survive interruptions, deflections, and distractions, keeping you in control and making each pitch more successful.

Before your next pitch—no matter how formal—outline your plan using the STRONG sequence. Take charge from the opening, bring in a story that creates intrigue, state what’s at stake, and direct your audience to the moment where they lean in and ask for more. Conclude by confidently requesting a decision or commitment. Stick to this method, and adjust as you practice; you’ll find your confidence, clarity, and impact growing week by week. Try it out with low-stakes conversations to start and build up from there.