Traction: Get a Grip on Your Business book cover

Traction: Get a Grip on Your Business

Uncover the powerful system that outperforms quick fixes and transforms chaos into clarity in any organization

Gino Wickman
8 Key Insights

About This Book

Traction takes you on a transformative journey from overwhelmed and reactive leadership to intentional growth and consistent results. By mastering a proven system for organizing vision, people, data, and execution, you’ll trade daily firefighting for sustainable progress, motivation, and freedom. Imagine finally breaking through performance plateaus, gaining total visibility into what matters, and building teams aligned around a shared vision. With inspiring case studies and practical tools, you’ll learn to simplify priorities, solve core issues, and make meaningful progress—unlocking extraordinary results and a renewed sense of purpose as your organization becomes healthier, more effective, and dramatically more fun to lead.

About the Author

Gino Wickman is an accomplished entrepreneur, coach, and business systems innovator with decades of hands-on experience working directly with leadership teams. As the creator of the Entrepreneurial Operating System (EOS), he’s guided hundreds of organizations through growth, turnaround, and high-performance transformation. Driven by a passion to empower leaders, Gino distills wisdom from real-world challenges and victories, delivering clear, actionable frameworks proven to boost businesses across industries. His blend of practical insight, straight-talking encouragement, and an unwavering focus on results make him a trusted advisor for anyone serious about building strong, sustainable organizations.

Biggest Takeaway

You will gain practical control over your business, team, and personal workload by applying proven systems for goal-setting, process mapping, accountability, and strategic planning. Expect to see measurable improvements such as stronger alignment, faster issue resolution, clearer priorities, and greater accountability at every level—leading to higher profitability, lower stress, and more personal time. Experience the satisfaction of seeing your team thrive, your company scale, and your own work-life balance restored through mastery of practical, repeatable habits rather than gimmicks or fleeting strategies.

Key Insights from This Book

Explore the most important ideas and learn how to apply them in your life.

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