Naming Isn’t Cosmetic—It Drives Response and Cuts Through the Noise

Ever seen two identical workshops—one called 'Digital Skills Workshop,' another '5-Day TikTok Mastery Bootcamp for Small Business Owners'? Most people will remember, share, and respond to the second, even if both teach the same thing. Powerful names signal relevance, urgency, and specificity. They call out the right people, promise transformation, and anchor expectations: how long, for whom, for what.

Naming isn’t about being clever for its own sake. It's a proven way to get noticed and convert more leads. The MAGIC formula—Magnet, Avatar, Goal, Interval, Container—mirrors principles from cognitive science: we respond faster to names that signal exactly what’s in it for us, how soon, and in what format. As your market changes or messages start to fall flat, you can remix names, keeping your offer fresh without reinventing your business. Savvy entrepreneurs use this as their first lever, switching up names and creative before ever touching their core product.

Names are like packaging: the cover of a book, the label on a bottle. People judge, and the right name can mean the difference between 'maybe later' and 'sign me up right now.'

Jot down who you most want to serve—get specific about their dreams, frustrations, and priorities. Now, brainstorm offer names using words and phrases they actually use, mixing in each element of the MAGIC method. Test two or three of these by asking friends, running polls, or putting them in small ads. When response slumps, don't panic. Just tweak your wrapper, then keep your promises the same. The right name might unlock a flood of new attention—give it a shot.