$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

How to Make Offers That Shatter Limits and Make Competition Irrelevant

Alex Hormozi

8 Key Insights

About This Book

Transform the way you sell, communicate value, and win customers for life with $100M Offers. Step by step, you'll learn how to build 'Grand Slam Offers'—deals so attractive that people feel foolish turning them down. Through engaging stories of real-life business challenges and breakthroughs, you'll discover why pricing, value creation, scarcity, and guarantees matter, and exactly how to craft irresistible packages. Empower yourself to stand out in crowded markets and never compete on price alone again. By learning and applying these frameworks, you'll unlock freedom, financial success, and the confidence to make a real impact.

About the Author

Alex Hormozi is a seasoned entrepreneur, investor, and business builder known for his transparent, action-driven approach. He has founded and grown several multimillion-dollar companies across fitness, consulting, software, and education, scaling revenues past the nine-figure mark. His direct experience—from struggling to make payroll to generating millions—gave him a deep understanding of why most businesses plateau or fail. Alex’s teaching is rooted in real-world trial and error, vivid storytelling, and a relentless focus on frameworks that drive outsized results. He devotes his current efforts to helping other entrepreneurs experience the freedom and impact that purposeful business can unlock.

Biggest Takeaway

After applying these principles, expect to attract more clients without relying on discounts, break free from commodity pricing traps, and charge premium prices confidently. You’ll understand how to tap into deep customer desires, remove buying obstacles, and make yourself incomparable to your competitors. Practical tools will help you overcome mindset blockages, enhance offer value, and build long-term loyalty. The result? Sustainable growth, stronger profits, and the knowledge to weather market challenges with skill and creativity.