Why true leadership starts with putting people before process—even when accountability is on the line
You’re sitting in yet another project review, but this time, the team lead surprises everyone. She says, “My number one job is to help you win—at work and in your careers.” The air shifts. People look up from their laptops. Later that week, she goes around during coffee breaks, not with a performance checklist, but genuine questions about what excites each person about the work and what new things they wish they could try. One teammate quietly admits he’s always wanted more visibility in client meetings, though he’s nervous about speaking up.
The lead doesn’t stop at words. She pairs him with a mentor and brings him along to a key client call, prepping him for small tasks at first. Over time, this attention multiplies. Others see it, too—chances to experiment with skills or roles that make them feel seen, not just assigned tasks. Laughter starts taking the place of awkward silences; the team smiles more, because they believe their leader actually wants them to shine.
Behavioral science shows that when leaders make development—not just productivity or output—a stated priority, motivation and loyalty surge. Research on psychological safety and self-determination theory confirms that people thrive when they feel their individual growth and learning truly matter. It’s not just “nice”—it’s the hidden engine behind exceptional performance.
Shift your mindset: Put your team’s growth and well-being ahead of processes, procedures, or even short-term numbers. Start every interaction by clarifying that people’s success is what matters—state it clearly. Listen carefully when people share their development goals and genuinely look for ways to help, whether that means connecting them with a mentor, finding stretch assignments, or just encouraging their first small step. Cheer their progress, not just their results. Make this commitment explicit, practice it in your routine check-ins, and watch energy and performance rise. Try this on your next team call—you might be surprised at what you learn.
What You'll Achieve
You’ll build a reputation for true leadership that unlocks growth in others, increase team engagement, and foster trust that leads to loyalty and innovation.
Make People’s Growth Your Top Metric
Clearly state people’s success as your main goal.
Begin every project, meeting, or team kickoff by openly acknowledging that your priority is to support each person’s growth and well-being. When they hear it, they know it matters.
Regularly ask team members about personal development needs.
In every 1:1 or casual check-in, ask specifically about their learning goals or what skills they wish to build, not just project updates. Listen intently and record these aspirations.
Offer practical support for those ambitions.
Share relevant resources, introduce mentors, or schedule side projects that help people gain experience in desired areas. Celebrate progress, not just outcomes.
Reflection Questions
- How often do I make people’s growth my top priority in words and actions?
- When was the last time I truly asked about someone’s learning or aspirations—not just what they’re working on?
- What’s one concrete way I can show someone today that their development matters?
Personalization Tips
- A teacher leads each class by mentioning their commitment to every student’s confidence and unique talents, not just test scores.
- A soccer coach ends practice asking each player what skill they want to develop most in the next month.
- A project manager arranges job shadowing for a team member who wants more customer exposure.
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
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