From Managed Dissatisfaction to Relentless Customer Focus—How Abundance Surpasses Scarcity

Traditional stores ration popular products, apologizing to customers when the top choices run out. This 'managed dissatisfaction' is considered normal, as seen in video rental shops with empty shelves for the best movies. Now imagine a team deciding to do the opposite: ordering fifty, even hundreds, of every hit title so no customer leaves empty-handed. At first glance, it might appear risky or wasteful—what if demand fizzles? But this approach turns inventory into a form of marketing: people rave about always getting their pick, and the brand earns a reputation for abundance, not frustration. The impact? Satisfied customers, positive word of mouth, and a growing sense of loyalty. Consumer psychology research shows that when people expect their needs to be met reliably, their trust and excitement for a brand skyrocket. Rather than managing disappointment, abundance creates delight—and that’s a competitive edge others can't easily match.

One day, pay attention to where your group keeps users waiting or rationing key resources. Sketch how you’d provide more than enough—and even use the surplus as a talking point. Try it on a small scale, maybe by overstocking on supplies or giving bonus access. As the ease spreads, listen for new kinds of praise and watch as customer loyalty quietly snowballs. Why not test true abundance and see how your reputation shifts?