The Core Isn’t What You Do—It’s Why You Exist and What You Refuse to Compromise

Some of the most enduring organizations and families find incredible strength in knowing exactly what matters at their core—and what can always be adapted. The feeling is almost like having a sturdy anchor in a storm. Take Merck, the pharmaceutical company: its leaders clarified decades ago that medicine was for the patient, not just the profits. This meant that even when faced with financial risk or external pressure, they stayed committed to giving away life-saving drugs, and somehow, their long-term success followed.

On a smaller scale, families and friend groups sometimes thrive during crisis because they've previously clarified what they will not sacrifice—kindness, honesty, or having each other's backs—no matter the circumstances.

Neuroscientific research supports the power of such clarity: when your brain knows where your lines are drawn, it's less prone to anxiety or self-doubt. Instead of wavering with every challenge or trend, you can make decisions faster, with less regret. Many people only realize, after a hard decision, what really guides them. But taking time to consciously clarify these anchors gives resilience and a sense of grounding as you move through life.

Pause for ten minutes, maybe while sipping your coffee (or waiting for the kettle to boil), and think about a time when you felt proud to stand your ground. Write down the values that mattered in that moment—maybe honesty, friendship, or courage. Next, ask yourself why your work, team, or family really exists beyond paychecks or test scores. Draft your core values and purpose in your own words, no jargon. Share them with someone you trust or with your whole group. Don't stress about making it perfect—just get the conversation rolling. This clear backbone is worth having, especially when hard choices show up.