Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
Discover Why Enduring Success Isn't About Charisma, Leadership, or Having a 'Great Idea'
About This Book
This guide unveils the key habits and frameworks that have empowered the world's most resilient and visionary organizations. Readers will step inside the real playbook of long-lasting companies, learning not just how to spark success but how to sustain it for generations—even in turbulent, uncertain times. With vivid, true-to-life examples and practical tools, you'll discover how to build institutions (not just chase trends), foster a driving sense of purpose, and inspire teams to exceed what anyone thought possible. Along the way, you'll challenge your assumptions and learn the difficult secrets that separate gold medalists from runners-up—insights as useful to high school teams, nonprofits, and families as to the Fortune 500.About the Author
James C. Collins is a renowned business researcher and teacher, celebrated for his groundbreaking studies on the principles that set apart exceptional organizations. As a former Stanford Graduate School of Business professor and founder of a unique research lab in Colorado, he’s worked with organizations large and small on every continent except Antarctica. His energetic, evidence-based approach challenges leaders to see beyond management fads and focus on the fundamentals that endure. Jerry I. Porras, co-author, brings decades of academic insight and business wisdom, making this duo trusted guides for anyone who wants to build something that stands the test of time.
Biggest Takeaway
By applying this knowledge, readers can create organizations, teams, or projects with rock-solid values, a strong sense of identity, and the ability to thrive even as the world shifts around them. Expect to gain actionable methods for separating what matters from what changes, practical ways to unify and motivate diverse groups, and scientifically grounded strategies for continual improvement. Whether you’re starting something new or aiming to reinvigorate a legacy, you’ll walk away knowing how to make your aspirations last.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
You Don’t Need a 'Great Idea' to Build Something Exceptional—Start With Purpose, Not Perfection
Why Chasing Charismatic Leaders Can Hurt—Turn Your Focus to Systems, Not Superstars
The Core Isn’t What You Do—It’s Why You Exist and What You Refuse to Compromise
Visionary Companies Reject the 'Tyranny of the OR'—Learn to Embrace Both-And Thinking
Learn to Preserve Your Core While Stimulating Change—or Risk Obsolescence
Big Hairy Audacious Goals (BHAGs) Ignite Momentum—If You Dare to Go Bold
A Strong, Cult-Like Culture Preserves Your Identity—But Only for True Believers
Preserve the Core and Stimulate Progress—The Paradoxical Secret to Enduring Excellence
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