The E-myth Revisited
Why most small businesses don’t work and what to do differently for freedom, impact, and real growth
About This Book
Most small businesses start with a dream—yet far too many end with burnout, struggle, or collapse. The E-Myth Revisited takes you beyond the conventional advice of 'work harder' or 'just follow your passion.' Instead, you'll uncover practical strategies to transform your business from an energy-draining job into a well-designed system that truly serves your life. Through relatable stories, actionable frameworks, and deep psychological insights, you'll learn how to spark lasting change, build robust systems, and finally gain the freedom you set out for. Get ready to see your business, and yourself as a leader, in a whole new light.About the Author
Michael E. Gerber is one of the world’s leading small business thinkers and coaches. With decades of hands-on experience guiding entrepreneurs and teams across industries, he’s renowned for translating complex ideas about growth, leadership, and systems into simple, actionable guidance. His journey—from wandering artist and salesman to internationally respected author—shapes his uniquely empathetic coaching approach. Gerber’s legacy is grounded in helping thousands transform struggling companies into scalable, meaningful enterprises that serve their owners’ deepest values.
Biggest Takeaway
By applying these powerful, science-backed insights, you’ll gain more control, clarity, and joy from your business and daily life. Expect to: reduce overwhelm and chaos, create systems that let your work run smoothly without requiring your constant presence, clarify your aims for both business and personal life, and foster a culture of innovation and accountability. You’ll move from reactive firefighting to strategic growth—empowering yourself and those around you to reach higher, with less stress and more fulfillment.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Doing Great Work Doesn’t Guarantee a Great Business
You’re Not One Person: The Myth of Self-Sameness in Decision Making
Management by Abdication: The Expensive Mistake Most Leaders Make
The Turn-Key Principle: Build Systems So Ordinary People Can Do Extraordinary Things
Hardest Truth: Your Business Is a Reflection of Your Mindset and Habits
Mature Companies Start with the End in Mind—and Work Backward
Innovation, Quantification, and Orchestration: The Three Levers for Sustainable Growth
Primary Aim Before Strategy: Discover Your 'Why' to Shape Lasting Success
Want More Actionable Insights?
Get the Mentorist app and turn knowledge from hundreds of books into daily actions.