Emotions Are More Than Reactions—They're Critical Information for Every Decision

Medium - Requires some preparation Recommended

Picture yourself after a long week, seated at the kitchen table, catalog open, weighing whether to buy a new laptop. You feel slightly on edge because of an argument that morning; you’re also tired and maybe a bit overwhelmed. Most of us believe decisions like this are or should be rational: if I just look at the specs and read the reviews, I’ll get it right. But emotions are in the driver's seat far more than most people realize. Behavioral research shows our moods color expectations, memory, perceptions of risk, and nearly every judgment we make.

When you’re anxious, you tend to look for danger signals and focus more on what could go wrong. Someone in a hopeful or exuberant mood will often rely on gut instinct, jump more quickly to a decision, and minimize potential problems. It’s not that one approach is always better than the other—it’s that the urge to act is tied to how you feel. Studies show that even small changes—like sun shining outside or recalling a pleasant memory—can sway big decisions, sometimes completely outside of conscious awareness.

What’s more, emotions don’t just bias decisions in one direction; they serve as critical data points, alerting you to things you might overlook. Anger often signals real injustice, anxiety can highlight unseen risks, and even a sense of boredom might mean it’s time for a change. The main mistake is treating emotions as random noise to ignore instead of as information to factor in.

Ice water in the veins isn’t the trick; it’s learning to notice, label, and integrate the emotional 'data' alongside the facts—so you’re less likely to regret acting on autopilot. Experts recommend a simple pause-and-label technique. Before any big decision, check: 'What am I really feeling, and how could that be skewing my thinking right now?' This metacognitive move improves accuracy, fairness, and clarity—at home, at school, or at work.

Before making your next important decision, pause long enough to check your emotional state and name it honestly—are you amped up, irritated, hopeful, worn out? Instead of sidelining those feelings, ask yourself what clues or blind spots your mood might be revealing. Don't let emotion alone drive the bus, but don’t shut it out, either—use it as a real data point in your analysis. If possible, double-check big choices during a calmer or different state and notice what changes. Trust that by treating emotions like information, not distractions, you’ll start making wiser, more balanced decisions. Put this into practice the next time an urge to act fast hits.

What You'll Achieve

Improves insight into decision biases, enables more thoughtful and balanced choices, reduces impulsive mistakes, and creates a habit of integrating feelings with clear thinking.

Treat Emotions Like Data—Not Distractions

1

Pause before major choices to check your mood.

Before any significant decision, like negotiating, giving feedback, or spending money, take a moment to notice your emotional state. Are you angry, hopeful, tense, bored? Name it clearly.

2

Ask what your current emotion is trying to tell you.

Instead of brushing feelings aside, ask, 'What is this emotion alerting me to? Is there real risk— or just a pattern repeating?' Use this as a data point rather than a demand.

3

Factor in both mood and logic before acting.

Acknowledge that your mood might impact your evaluation of options. Run a quick double-check on gut reactions, especially if you’re in a strong mood (positive or negative), to avoid snap judgments.

Reflection Questions

  • How have past decisions been influenced by unacknowledged moods?
  • What emotion do I most often downplay or ignore in decision moments?
  • How can I regularly make space to check my emotional state before acting?

Personalization Tips

  • When frustrated at a store, pause to recognize whether anger is signaling unfairness or just accumulated stress before complaining to staff.
  • Before applying to a new job, notice if excitement is leading you to overlook practical concerns.
  • In an argument, check whether a feeling of sadness is prompting you to blame circumstances instead of examining the facts.
Permission to Feel: The Power of Emotional Intelligence to Achieve Well-Being and Success
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Permission to Feel: The Power of Emotional Intelligence to Achieve Well-Being and Success

Marc Brackett
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