Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)

Unlocking the Hidden Science of How We Really Learn, Work, and Thrive in a Distracting World

John Medina

8 Key Insights

About This Book

Brain Rules takes you on a journey through the fascinating science of the human brain, revealing how to achieve sharper focus, faster learning, and deeper creativity. By dispelling myths and replacing them with real-world research, the content shows how small but powerful shifts—like moving more during the day or breaking up boring routines—can lead to extraordinary cognitive results. From practical strategies for fighting stress to harnessing the power of visuals and sleep, you’ll discover surprising ways to optimize memory, improve emotional health, and lead more productive and fulfilling lives. This is not just theory—it's an actionable guide to rewiring your day for better thinking and living.

About the Author

John Medina is a renowned developmental molecular biologist and an engaging communicator who bridges rigorous scientific research with practical real-world applications. As an experienced professor, author, and director of a brain research center, Medina has dedicated his career to making complex neuroscience insights accessible and actionable for everyone—from business leaders to parents and students. He is passionate about debunking brain myths, championing evidence-based practices, and empowering people to thrive through deep understanding of how the brain actually works.

Biggest Takeaway

By embracing these science-backed principles, readers can expect improved memory retention, enhanced creativity, and better decision-making abilities. You'll learn how to use movement to boost mental energy, design smarter routines that truly stick, leverage visual aids for profound learning, and respond resiliently to everyday stress. Whether you're a student, educator, business leader, or lifelong learner, these practical insights promise more effective learning, greater focus, lower stress, and a renewed sense of emotional well-being.