Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customersby Russell Brunson
Get Your Dream Customers' Attention
Chad, a chiropractor, had recently opened his own practice but was having difficulty attracting customers. He had gone through the process of creating a business plan, obtaining a small business loan, renovating a new office, designing logos, and all the other steps necessary to start a business, but he had not been taught how to market his services. His friend, the author, spoke with him and provided some ideas to help him get more business. The author believes that entrepreneurs are the only people who can change the world, but they must understand the art and science of getting people to find them. Entrepreneurs often assume that if they build a great product, customers will come to them. However, they need to invest in marketing and understand who their ideal customer is and where they are located in order to get their attention.