Sprint: How to Solve Big Problems and Test New Ideas in Just Five Daysby Jake Knapp
Focus on Customer Experience to Grow a Business
Businesses should prioritize creating a positive customer experience. To do this, one should consider the customer journey, identify customer needs, and create a product that meets those needs. For example, James Freeman, founder of Blue Bottle Coffee, used the concept of hospitality to create an authentic online store experience. He asked customers how they make coffee at home and used the answers to create a website that matched the customer's needs. Additionally, Graco, a multinational company, used a sprint to focus on the most pressing questions and allowed them to learn from just the surface of a finished product. This approach allows one to move quickly and answer big questions before committing to execution.