Contagious: Why Things Catch On

By Jonah Berger

What makes an idea contagious? There are six underlying principles also known as “STEPPS”:

  • Social currency

  • Triggers

  • Emotion

  • Public

  • Practical value

  • Stories

These six factors already exist within your product idea, you just have to find and leverage them. Get people talking about you by giving them things to talk about.

Add this summary to your reading list!