Contagious: Why Things Catch On

By Jonah Berger

What makes an idea contagious? There are six underlying principles also known as “STEPPS”:

  • Social currency

  • Triggers

  • Emotion

  • Public

  • Practical value

  • Stories

These six factors already exist within your product idea, you just have to find and leverage them. Get people talking about you by giving them things to talk about.

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