NEW RELEASE
Contagious: Why Things Catch On
By Jonah Berger
What makes an idea contagious? There are six underlying principles also known as “STEPPS”:
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Social currency
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Triggers
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Emotion
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Public
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Practical value
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Stories
These six factors already exist within your product idea, you just have to find and leverage them. Get people talking about you by giving them things to talk about.