Exactly What to Say: The Magic Words for Influence and Impact

By Phil M. Jones

Your words have the power to change minds.

Exactly What to Say guides you on how to up your persuasion game. It consists of meticulously chosen phrases and strategies to help you become more convincing in your personal and professional lives. It explores the psychology of language, revealing how certain patterns of speech can significantly sway decisions and results. This is perfect for anyone aiming to refine their communication skills—be it to close a sale, negotiate better deals, or simply enhance relationships. By changing the way you communicate, you also change your results.

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