Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By Geoffrey A. Moore
A book that equips readers with the essential knowledge and effective tools required to successfully nail the marketing and sales of high-tech products. It comprehensively explains the different stages of the technology adoption cycle and how to identify the right customers for your products. It also provides a step-by-step guide to creating a winning marketing and sales plan for high-tech products so that mainstream customers will be attracted to them, increasing your chances of success!