Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan Holiday
Growth Hacker Marketing exposes the revolutionary marketing strategies that have been developed by growth hackers. It looks at how business giants like Dropbox, Twitter, Facebook, and Apple have achieved massive and rapid growth with limited resources. It is centered on the growth-hacking mindset, which entails integrating marketing directly into the product itself and continuously optimizing it for growth. By reading this book, you'll gain valuable insights into the new strategies of marketing and how to apply them to your own business so you can achieve rapid and sustained growth in today's hyper-competitive market.