Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
By W. Chan Kim
A comprehensive guide for those looking to transform their approach to business success. This will provide you with the necessary tools, lessons, and frameworks to transition from the "red ocean" of intense competition to the "blue ocean" of untapped market potential. By applying the actions in this book, you'll be able to unlock a new demand from noncustomers, achieve strong profitable growth, top the competition, and take your company's success to new heights.